Social Media Marketing for Small Business

Social Media Marketing is a vital and necessary part of any comprehensive marketing plan for a small business.

Facebook tops Google for weekly traffic in the U.S. (Any questions?)

How fast is the pace of social media marketing? Well, we can hardly keep this site up to the moment!

What is Viral Marketing? Loosely defined (by us) as the phenomenon which compels  people to pass along your marketing message, this person to person marketing technique should be facilitated by social media. So, just how important to your business is social media marketing? Most marketing firms will insist that social media be included in any comprehensive marketing effort.

Google announced in late 2009 that in an effort to provide immediate access to breaking news and information that real time search results would appear under “latest results”. Google provides relevant tweets to these search results. Another example of the pervasive nature of social media.The benefits of social media marketing to any business can be infinite.

 

~This is the WHAT SOCIAL MEDIA MARKETING CAN DO FOR YOU part~

  • Return On Investment (ROI) unlike any previous marketing method
  • Ability to make fully informed business decisions
  • Become an invaluable resouce to your customer community
  • Realize an ideal customer service platform
  • Establish a dominant market presence in your niche

Social Media Marketing is experiencing exponential growth and anyone can do it. However, maintaining a valuable presence is essential to your business’ relevance. Throwing up a Facebook Fan Page and walking away is likely to be more detrimental than doing nothing. A company must establish themselves as an essential resource for customers in their market niche.

Ready to enter the Social Media Marketing fray?
Do you really know who your customers are? what they want and need? which social media mediums do they prefer?…We can help.

Some compelling information to consider regarding Social Media marketing:

  • Facebook claims over a BILLION active users of which 80% log on daily.
  • Here is a testament to the exponential growth of Twiiter:
“Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second.” – Kevin Weil of Twitter
  • A recent study by ChadwickMartinBailey found that 79% of people who follow a brand on Twitter are more likely to recommend that brand since following and 60% of Facebook fans are more likely to recommend a brand after becoming a fan.
  • The above referenced study also found that people view companies that do not utilize social media as “out of touch”.

Think People Are Active With Social Media Marketing?

A recent article validates that people are spending more and more time onsocial media marketing social media. With the staggering growth of smart phones, it should come as no surprise that the majority of this time is done via that method. Take a look at the statistics here:

Convinced? Find a marketing package customized to your business here.