Local Business Marketing
It is becoming abundantly clear that local businesses MUST consider the internet as an essential element in any business development strategy.
- A survey conducted jointly by Nielson and WebVisible reveals that 86% of those surveyed (n=2000) used local internet search to find a local business and 78% use the internet more today than 2 years ago to find local businesses. Wow!
However, harnessing the power of the interent can be challenging and you have a business to run.
So, what to do?
Simple.
You can reminisce about the “good old days” of placing an advertisement in the yellow pages and sitting back and waiting for the phone to ring OR you can do something about it with local business marketing!
You need comprehensive targeted local business marketing strategy. This will set your business on a course for market dominance.
A comprehensive targeted local business marketing strategy is developed through careful consideration of the following (in no particular order of importance…they are all critical):
- Who is your niche?
- How do you contact them?
- How much time can you realistically budget to accomplish this?
- What makes your business unique?
- How do you build/grow/maintain a loyal customer base that acts as an advocate for your business?
Local Business Marketing Tools
You’ll need a few local business marketing tools to accomplish your goals. In order to market effectively and efficiently, you’ll need:
- An optimized website
- Active social media profiles
- Planned response campaigns
- Print media that is intriguing (brochures, flyers, business cards, in store advertising and so on)
- Consistent branding and marketing message across all customer points of contact: web, phone, in store
Sound daunting? We are here to help you with your local business marketing!
Local Business Marketing Coach can provide you a pathway to successful implementation of your marketing strategy while leaving you to do what you do best… running your business.
Contact us today!